Maliha Shoaib is a London-based fashion business journalist.
As a reporter at Vogue Business, Maliha analyse the fashion and beauty industries from a broader lens, unpacking the changes in the luxury market and how brands can future-proof their businesses. Read her most recent coverage here.
Alongside writing, Maliha is a speaker and moderator. She is also a member of PPA's Next Gen Board, which was developed in 2023 to encourage diverse young people to shape the publishing and media sectors.
Her time at Vogue Business started when she won the inaugural Vogue Business Talent Competition in January 2020 and completed an internship with the team as part of the prize.
Specialising in postcolonialism, decolonisation and cross-cultural analysis, she has a a first-class degree in English and World Philosophies from SOAS, University of London.